From No Brand to Fully Wired Online Presence - Making Way Electrics

When Bryce from Making Way Electrics reached out, he had a growing business, strong reputation, and years of experience in the field, but no brand, no website, and no real digital identity. His business was doing great work, especially in NDIS and SDA home automation, but lacked the professional tools to tell that story to the world.

Over a few focused phases, we went from a blank slate to a custom, high-converting, fully branded website that now helps him land clients, build trust, and present his services clearly. All without unnecessary bloat or tech overhead.

Here’s how we did it:

Phase 1: Branding That Opens Doors

We started with the foundations, developing a clean, trustworthy brand identity that matched the quality-of-service Bryce delivers. This included a custom logo, flexible colour palette, and brand messaging that sounds like Bryce, but polished.

The result was a brand that feels just as at home on a van or invoice as it does on a website. Something professional but still grounded.

→ Read the Branding Case Study

Phases 2–8: A Website That Works Hard

Once the brand was in place, we moved into designing and building a simple, powerful marketing site from the ground up. No CMS, no templates, just custom-coded performance with fast loading, mobile optimisation, and smart, engaging content.

This site now acts as Bryce’s digital storefront. It communicates clearly, performs well, and requires zero upkeep on his part. And more importantly, it’s already generating results.

→ Read the Website Build Case Study

Why This Project Worked

We kept it lean, building only what Bryce actually needed.

Every step was shaped around his goals, not just design trends.

It’s now a brand and site that supports business growth, not holds it back.

This is the kind of work I love, building something from the ground up, with care, clarity, and a bit of cleverness. If you’re a business owner starting from scratch or growing fast and need a partner to help, make it all look and feel as professional as you are, let’s chat.