A Brand That Opens Doors - Making Way Electrics

Client: Bryce Bennett, Director of Making Way Electrics
Location: Brisbane, QLD
Project Phase: Phase 1 – Branding Development
Scope: Logo Design, Colour Palette, Brand Messaging, Mission, and Values
Duration: 2 weeks

The Challenge

Bryce had the tools and the experience—but no brand identity. He needed more than just a name on a van. Making Way Electrics was growing fast, particularly in the NDIS and SDA compliance space, but without a professional brand, his pitches lacked polish.

“I want to look like a real business. Not just a guy with tools and a Gmail.” — Bryce

He knew his service was top-notch. He just needed a visual identity and voice that matched.

The Objective

Create a foundational brand package to support his marketing site, build trust with NDIS providers, and reflect his values: reliability, accessibility, and quality workmanship.

The Solution

In just a couple of weeks, we built Bryce a brand system that sets him apart from every other “electrician” in town. It’s clean, trustworthy, and fit for tenders, trade fairs, and team uniforms.

Delivered:

Logo Design (Primary):

A smart, geometric logotype that’s equal parts modern and grounded. Looks just as good on a van as it does on a website.

Making Way Electrics Logo

Colour Palette (Primary & Secondary)

Muted earth tones (Midnight Blue, Golden Oak, Ivory Sand) paired with strong contrast colours. Friendly but serious. Editor: Update

Making Way Electrics Logo

Brand Messaging

Clear and focused on benefits:
- “Making Way for Better Living”
- “Automation. Access. Assistive Tech.”
- “Compliance you can trust.”

Mission Statement

"To improve access, livability, and independence through smart electrical and automation solutions."

Core Values:

Accessibility First – Solutions that empower everyone

Trust Through Transparency – No hidden wires, no hidden fees

Quality in Every Connection – Built to last, built with care

The Outcome

Bryce walked away with a brand that:
- Matches the quality of his work
- Can be confidently presented to NDIS and SDA providers
- Forms the foundation for his website, van signage, proposals, and more

“I actually feel legit now. The logo looks clean, the colours are spot on, and people ask me who did it. I tell them: Wilks.” — Bryce

TL;DR

Problem: No brand identity, low perceived professionalism
Solution: Custom logo, colour palette, values, and messaging
Result: A clear, confident brand foundation ready for marketing, tenders, and growth